Marketing

The educational program provides comprehensive knowledge and practical skills in the organization and implementation of marketing activities. It equips students with professional competencies to identify priority areas for business development and organization, while enabling them to effectively apply modern marketing tools and acquired knowledge in their professional practice.

The aim of the program is to prepare Bachelor's degree graduates in Marketing who possess strong fundamental knowledge and professional competencies required to carry out effective modern marketing activities in enterprises, institutions, and organizations.

The educational and professional program focuses on developing essential knowledge and practical skills in marketing management and decision-making. Students learn how to formulate marketing strategies, develop recommendations for the marketing mix, collect and analyze primary and secondary market data, apply modern marketing research methods and technologies, forecast and model business environments, as well as segment markets and position organizations, products, and services effectively.

The program is designed to develop competencies necessary for successful marketing practice in an unstable economic environment and under the demands of both national and global markets. It emphasizes the use of modern information technologies, digital marketing tools, and analytical databases to support strategic business decisions.